Certificate in Nonprofit Management – Kainos American University

About Course

This online certificate program introduces learners to key current management issues for nonprofit organizations. Fundraising, board and volunteer development, budgeting, reading financial statements, leadership, marketing, and setting strategic direction are all addressed, and video commentary on these crucial topics will give you insight into how nonprofit professionals apply key concepts in their own organizations. Each 3 to 5 hour, self-paced course offers an assortment of interactive exercises, videos, selected readings, case studies, and self-assessments that will engage you and help you practice effective decision making in a nonprofit setting. Some courses in this certificate award CFRE credits.

Course Content

Budgeting in a Nonprofit Organization

Explain the uses and functions of nonprofit budgeting

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Describe the different types of budgets used by a nonprofit organization

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Recognize the use of the organization-wide operating budget and program operating budgets

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Explain how an operating budget is created

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How to Read a Nonprofit Financial Statement

Leadership in a Nonprofit Organization

Nonprofit Board and Volunteer Development

Principles of Marketing for Nonprofit Organizations

Strategy for Nonprofit Organizations

Capital Campaigns

Introduction to Grant Writing

Introduction to Nonprofit Management

Social Media for Nonprofits

Fundraising for Nonprofit Organizations

About Course

Course Content

Budgeting in a Nonprofit Organization

Explain the uses and functions of nonprofit budgeting

Describe the different types of budgets used by a nonprofit organization

Recognize the use of the organization-wide operating budget and program operating budgets

Explain how an operating budget is created

How to Read a Nonprofit Financial Statement

Identify and describe the documents and financial statements included in a nonprofit organization’s financial report

Analyze the information found in nonprofit statements of financial positions

Analyze the information found in the statement of activities

Analyze the information found in the statement of cash flows

Leadership in a Nonprofit Organization

Define leadership and explain its importance

Distinguish between some of the better-known leadership theories (Fieldler’s contingency theory, Path-goal theory, Vroom-Yetton-Jago theory)

Distinguish leadership from management and administration

Explain the role of ethics in leadership

Identify the benefits and drawbacks surrounding charismatic leadership

Nonprofit Board and Volunteer Development

Explain the reasons why people volunteer and how nonprofits can make volunteer programs more successful

Describe the responsibilities of the nonprofit board

Discuss different models for organizing a nonprofit board

Describe the differences between a nonprofit board and a for-profit board

Principles of Marketing for Nonprofit Organizations

Define what marketing is within the nonprofit environment

Explain the service-intensive nature of nonprofit program activities

Explain how the marketing mix is expanded for service products (the Three Ps of Services Marketing)

Describe the importance of customer satisfaction and how expectations play a role in satisfaction with service products

Strategy for Nonprofit Organizations

Define strategy

Explain the basics of strategy in a nonprofit context

Describe the strategic planning process and how different approaches may be taken by different organizations

Discuss how mission statements are constructed

Capital Campaigns

Explain the five phases of a capital campaign

Define what a feasibility study is and why one should be conducted prior to a capital campaign

Discuss what role consultants can play in conducting a feasibility study

Describe important factors for evaluating consultants

Introduction to Grant Writing

Discuss the importance of grant writing to nonprofits and other organizations seeking funding

Describe how capital grants and endowment grants can be integrated into fundraising efforts, including matching funds

Explain how grant writing and fundraising represent complimentary methods of ensuring a nonprofit’s financial stability

Outline the six stages of the grant writing process

Introduction to Nonprofit Management

Discuss the purpose and structure of the nonprofit sector

Describe the governance of nonprofits, including the types of boards and the relationship between boards and executive directors

Explain how nonprofits establish their vision and strategic direction

Describe the nonprofit leadership role and what it entails

Social Media for Nonprofits

Discuss the importance of social media to nonprofits for communicating, marketing, public relations, and fundraising

Explain how social media can be used to better engage a nonprofit’s audience

Outline the key questions nonprofits should consider as they become involved in social media

Discuss the strengths and weaknesses of Facebook, LinkedIn, Twitter, YouTube, Pinterest and other social media platforms

Fundraising for Nonprofit Organizations

Describe the key concepts related to nonprofit fundraising, such as annual campaigns, capital campaigns, and planned giving

Discuss how nonprofit funds can be raised through direct mail and telemarketing

Explain how the Internet and social media channels may be used to generate donations

Compare and contrast fundraising through corporate donations versus foundation grants

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