Certificate in Digital Marketing – Kainos American University

About Course

The content in this certificate aligns with the Online Marketing Certified Associate (OMCA) credential, which is offered by OMCP. Digital marketing helps organizations promote and sell products and services through online marketing methods such as social media messaging, website ads, Facebook marketing campaigns, Google Adwords, and more. It’s vital to develop a marketing strategy that keeps up with the technology. This Certificate in Digital Marketing covers the strategic issues, marketing methods and tactics, industry terminology, and best practices. Each of the nine courses in this suite offer examples, videos from industry-leading practitioners, interactive games, and review questions to ensure mastery of the material.

Refund Policy

You may request a refund up to 7 days from the purchase date. The registration fee will only be refunded if less than 10% of the course has been completed. Completion percentage can be viewed on the Course Progress page from within the course.

Notes

Estimated time to complete: 30 hours

This course includes an “Ask the Expert” feature. You can use this feature to submit questions about course content. A subject matter expert will provide guidance or point you to additional resources for the topics you’re studying. Questions are answered as quickly as possible and usually within 24 hours.

As an IACET Accredited Provider, MindEdge offers IACET CEUs for its learning events that comply with the ANSI/IACET Continuing Education and Training Standard.

Learners must achieve an average test score of at least 70% to meet the minimum successful completion requirement and qualify to receive IACET CEUs.

Course Content

Social Media Marketing

Define social media, name several platforms, and explain the benefits and drawbacks of using each platform

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Create a content marketing plan that addresses audience, tone, relevance, frequency, and quality of content

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List the spheres of reputation according to the Harris Poll and explain how social media can be used to manage each sphere of an organization’s reputation

00:00
Describe why and how a company should monitor social media

00:00

About Course

Refund Policy

Notes

Course Content

Social Media Marketing

Define social media, name several platforms, and explain the benefits and drawbacks of using each platform

Create a content marketing plan that addresses audience, tone, relevance, frequency, and quality of content

List the spheres of reputation according to the Harris Poll and explain how social media can be used to manage each sphere of an organization’s reputation

Describe why and how a company should monitor social media

Marketing Automation

Define marketing automation and explain its value

Define key terms used in marketing automation

Explain the key components of marketing automation

Define the buying cycle and the online marketing funnel

Explain the aspects of prospect intent in a buying cycle (AIDA)

Content Marketing

Define content marketing, and explain how it relates to social media and SEO

List the major types of content used in content marketing, and explain the strengths of each

Explain the purpose and goals of a content marketing plan

Describe the online marketing funnel, and explain which types of content are appropriate for which stages of the funnel

Search Engine Optimization

Address SEO as a business process, identifying how it fits within traditional communications and marketing roles

Define the components of a web page and how each contributes to search engine rankings

Describe how search engines find and rank web site content

Identify strategies for enhancing search engine ranking

Web Analytics

Define web analytics Define key terms used in web analytics

Explain how web analytics evolved

Discuss how different organizations use web analytics

Identify who uses web analytics in an organization

Paid Search (PPC)

Explain the purpose of paid search (pay-per-click) advertising

Define search marketing, search engine marketing (SEM), and search engine optimization (SEO)

Describe the search process and the search buying cycle

Demonstrate how to set PPC account goals and measure them

Explain how to build a PPC account and estimate conversion rates

Conversion Rate Optimization

Define conversion rate and the many factors that contribute to it

Identify the components of a digital marketing campaign and the role each component plays in conversion rate optimization

Identify strategies for enhancing conversion rates

Demonstrate successful application of the concepts learned to real-world scenari

Mobile Marketing

Define mobile marketing and explain its benefits

Identify the major types of mobile devices and describe how they are used

Explain the differences among the marketing efforts of large, medium-sized, and small businesses

Consider the purposes of mobile marketing regulations

Digital Marketing Strategy

Explain the importance of creating a digital marketing strategy in meeting organizational marketing

Discuss the differences between an integrated and non-integrated digital marketing strategy

Describe the five stages of a digital marketing strategy

Explain how digital marketing elements can address strategic needs

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